Candidates are required to answer all the questions in their own words as far as practicable. Figures in brackets indicate full marks.
Group "A"
Case/Situational Analysis Questions
1. Read the following situation prudently and answer the questions that follow: [30]
Nepal's beer market has been shifting since last one decade. Nepalese beer market shifted from international brand to Nepalese brand. Shifting is because of varied testes, numerous choices and price. Nepalese market started to prefer indigenous beer brands.
This has changed in trend of consumption, Gorkha Brewery Pvt. Ltd. Got chance to be the market leader. It got opportunity to enjoy monopoly in the beer market of Nepal as a market leader with popular brands namely Tuborg, San Miguel and Carlsberg. Since one-decade, Nepalese people feel pride in using local beer brands. A newspaper raised the issue that these beers are not Nepalese beers so, the market of the beer companies is decreasing.
After few years, the market has shifted to lesser priced brand like Nepal Ice. Experts allege that international brands took the market for granted and hence, created room for local brands to find a strong hold in the market. Most of the customers are using highly alcoholic but less costly local beer.
The Gorkha Brewery is still market leader because of its position in premium segment. Sthapit and Schlau began product in May 2070 by using the production facility at united Brewery Pvt. Ltd. in Hetauda started with the production of 2,500 cases a month. Within a year, it started to produce 5,000 cases per month during beer season. They promoted their beer brands; Coblenzer Pilsener and Goblenzer Marzen as natural beer and the USP considered convincing.
At the initial stage, it distributed in Kathamandu, Pokhara and Dharan and has moved on to Bhairahawa, Nepalgunj and Biratnagar. The Brewery got overwhelming response from all segments of the market. Another beer company Sun Gold Brewery came into existence and focus to the market of lowest price beer segment. It is focusing on two brands named as; Nepal Ice and Real Gold. The brands are looking something valued. Thus, it is expected to work for certain time, brand manager of Sun Gold Brewery said said, "The Brewery has strong distribution mechanism with 200 distributors across Nepal." He claims that production and distribution strategy supports us to achieve target. It has targeted to focus on international market with Nepal Ice brand.
Every year government is increasing tax in alcoholic items and imposes different charges at the time of renew and registration. Thus, it is hard to the beer producers to sell at lower prices and compete in the global market.
Questions:
a) Assess the environment of beer market in Nepal.
b) Discuss the competition faced by Gorkha Brewery and analyse the competitive position of Gorkha Brewery.
c) What environmental benefits do Gorkha Brewery enjoy? Explain.
Group "B"
Problem Solving/Critical Analysis Questions
Attempt any THREE questions: [3x15=45]
2. How do the key features of business-related legislation in Nepal influence the country's economic environment and business operations? Discuss.
3. Gen Z revolution changed the dynamics of political environment in Nepal. What sort of threats and opportunities do you see to Nepali business in the situation of post-Gen Z revolution and suggest the techniques to minimize such threats and get benefits from opportunities.
4. In what ways does the economic environment influence business success, and how do specific economic factors such as national income, national plan, and fabor market issue affect the performance and growth of businesses? Discuss with examples.
5. Evaluate the key trends and developments shaping the global business environment, and how do these dynamics impact international trade, investment, and corporate strategy?
Group "C"
Concept Based Short Answer Questions
Answer any FIVE questions: [5 x 5 =25]
6. Explain the techniques of environmental analysis in brief.
7. How do you analyze benefits and values?
8. Mention the positive impacts of WTO membership to Nepali business organizations.
9. Explain in brief the strategies of Nepal's IT policy.
10 Describe the constraints of Nepal's industrial sector.
11. Explain in brief the different models used in social audit.
Tags:
MBS